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Gabriel Shaoolian
Gabriel Shaoolian (born April 21, 1973) is a digital trends expert and the founder and CEO of the New York City digital agency Blue Fountain Media.
==Career==
Shaoolian began his career as a graphic designer in 1995, working out of his small apartment in New York City.〔 Lewis Schiff, ''Inc.com,'' (New York: Mansueto Ventures, 2012).〕 From there, he moved on to positions with various digital start-ups, including Zeborg, where he was head of Interactive Design from 1998 to 2000.
In 2001, he started an independent career, as a freelance web designer. Shaoolian founded in 2003 his own website development and online marketing company, under the name ''Gabriel Productions'', later re-branded in 2005 as ''Blue Fountain Media''. At first, the company functioned as Shaoolian's self-employed freelancer business.〔(【引用サイトリンク】url=http://200kfreelancer.com/how-one-freelancer-used-google-adwords-to-build-a-multimillion-dollar-business/ )〕 He focused on the effectiveness of brand marketing, studying user behavior, website bounce rate, individual pages performance. Based on these observations, he created marketing strategies identifying the specific audience and the value offered to this audience through a clear message, both on the business website and on social platforms.〔(【引用サイトリンク】url=http://www.bloomberg.com/video/making-money-through-your-company-website-3tgjdwtPSWaG1pcZoxTqRQ.html )〕
After building a portfolio of successful projects, the effectiveness of his approach became better known and the company expanded. Shaoolian managed to expand the company without taking loans or investment money. Blue Fountain Media developed websites and online strategies for clients like Procter & Gamble, NASA, HarperCollins Publishers, AT&T, Nike, Inc., The United Nations, Canon and The National Football League.〔(【引用サイトリンク】url=http://www.crainsnewyork.com/gallery/20131006/FEATURES/926009999/23 )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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